Copywriting - The Language of Persuasion
Good copywriting persuades your reader to take action. Expert copywriting does it without them realising they’ve been persuaded.
In a “Wow! That’s exactly what I need – did you read my mind?!” kind of way. Show them you understand their need and can offer the perfect solution.
Whether you’re talking to a client, a customer or another business – It’s vital your persuasive message is delivered in a tone, voice and style that represent your unique attributes perfectly.
Readers zone out to predictability – keep them focused with the perfect little splash of personality!
Why should someone choose you? Your expert copy will tell them exactly why.
For expert copywriting you need an expert copywriter…
There are many creative ways to utilise the power of persuasion in copywriting. Below are some of the most effective.
Landing Pages
Your potential client follows the link, now what?
Well, whatever your goal I will endeavour to encourage them to take action.
Whether that’s making a purchase, signing up to your newsletter, requesting a call back…this page can contain a singular call to action, or multiple. As elaborate or as simple as you’d like.
Squeeze Pages
You know that building your email list is the key to growing your business…let’s get straight to the point and offer your reader something they can’t refuse – in exchange for their email address.
Simple, direct and very appealing!
Email Sequences
Once they’ve excitedly supplied their email address it’s nice to welcome them and continue to nurture the blossoming relationship.
A sequence of emails can do this effectively.
Ads
Whether digital or physical, like a leaflet, ads are an excellent way to promote what you offer and attract those looking for it!
Short and snappy or a little more in-depth.
Copywriting works hand-in-hand with content writing to give your prospective client the full, informative package.
Copywriting grabs their attention, content writing gains their trust… encouraging them to move from curious reader to loyal customer.
This list isn’t exhaustive, so if there’s something else you’d like me to write for you – we can absolutely discuss this.
See CONTENT WRITING for other popular options, such as blog articles and newsletters.